Welcome to our bicycle rental service in Singapore. We are committed to protecting your personal data and respecting your privacy rights. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our bicycle rental services.
This policy complies with the Singapore Personal Data Protection Act (PDPA) 2012, the European Union General Data Protection Regulation (GDPR), and other applicable international privacy laws. By using our services, you consent to the data practices described in this policy.
Our Commitment: We are registered with the Accounting and Corporate Regulatory Authority (ACRA) in Singapore and operate in full compliance with local and international data protection regulations.
2. Information We Collect
We collect various types of information to provide and improve our bicycle rental services:
2.1 Personal Data
Identity Information: Full name, date of birth, identification document numbers (as required for bicycle rental agreements)
Financial Information: Payment card details, billing information, transaction history
Rental Information: Bicycle preferences, rental dates and times, pickup and return locations
Emergency Contact: Name and telephone number of emergency contact person
2.2 Contact Form Data
When you submit inquiries through our contact forms, we collect:
Your name and email address
Phone number (if provided)
Message content and any additional information you choose to share
Date and time of submission
Purpose: This information is collected solely for responding to your inquiries and providing customer support.
Storage: Contact form submissions are stored in CSV files on secure servers located in Singapore, with restricted access and encrypted storage protocols in compliance with Singapore PDPA requirements.
2.3 Usage Data
Device Information: IP address, browser type and version, device type, operating system
Website Usage: Pages visited, time spent on pages, click patterns, navigation paths
Location Data: Approximate geographic location based on IP address
Referral Source: How you found our website (search engines, advertisements, referral links)
2.4 Cookies and Tracking Data
We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. See Section 4 for detailed information.
3. How We Use Your Information
We process your personal data based on the following legal grounds under GDPR and PDPA:
3.1 Service Delivery (Contractual Necessity)
Processing bicycle rental bookings and reservations
Managing your rental account and customer profile
Processing payments and preventing fraudulent transactions
Providing customer support and responding to inquiries
Sending booking confirmations, rental reminders, and service updates
3.2 Legitimate Business Interests
Improving our website functionality and user experience
Analyzing usage patterns to optimize our services
Conducting market research and customer satisfaction surveys
Preventing fraud, security threats, and illegal activities
Enforcing our terms and conditions
3.3 Legal Compliance
Complying with Singapore laws and regulations
Responding to legal requests from authorities
Maintaining records for tax and accounting purposes
Protecting our legal rights and interests
3.4 Consent-Based Processing
Sending promotional emails and marketing communications
Displaying personalized advertisements
Using cookies for analytics and advertising purposes
Sharing data with third-party advertising platforms
4. Cookies and Tracking Technologies
We use various tracking technologies to enhance your experience and understand how our services are used:
4.1 Google Analytics
Purpose: We use Google Analytics to analyze website traffic, user behavior, and demographic information.
Data Sharing: Analytics data is shared with Google LLC, which processes it according to Google's privacy policy.
Retention: Google Analytics data is retained for 26 months by default.
4.2 Google Ads Conversion Tracking and Remarketing
Purpose: To measure advertising effectiveness and display relevant ads to users who have visited our website.
Data Collected: Cookie IDs, ad interaction data, conversion events (bookings, form submissions).
Remarketing: We use Google Ads remarketing to show targeted advertisements to previous visitors across the Google Display Network.
4.3 Facebook Pixel
Purpose: To track conversions from Facebook ads, optimize advertising campaigns, and build custom audiences.
Data Collected: Page views, button clicks, form submissions, purchase events, device information.
Custom Audiences: We may use Facebook Custom Audiences to target ads to specific user segments based on their interactions with our website.
Data Sharing: Pixel data is shared with Meta Platforms, Inc. (Facebook).
4.4 Microsoft Bing Ads
Purpose: To track conversions from Bing search advertising and optimize campaign performance.
Data Collected: Search queries, ad clicks, conversion events, user behavior on our website.
4.5 How to Opt-Out of Tracking
You can control cookies and tracking through:
Browser Settings: Most browsers allow you to refuse cookies or delete existing cookies
Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on
Google Ads Settings: Visit Google Ads Settings to manage personalized advertising preferences
Facebook Ad Preferences: Adjust your Facebook ad preferences in your account settings
NAI Opt-out: Visit the Network Advertising Initiative opt-out page
DAA Opt-out: Use the Digital Advertising Alliance's opt-out tools
5. How We Share Your Information
We do not sell your personal data. We may share your information with the following categories of recipients:
5.1 Service Providers
Payment Processors: To process rental payments securely
Cloud Hosting Services: For data storage and website hosting
Email Service Providers: To send booking confirmations and communications
Customer Support Tools: To manage customer inquiries and support tickets
5.2 Advertising and Analytics Partners
Google LLC: Google Analytics, Google Ads conversion tracking and remarketing
Meta Platforms, Inc.: Facebook Pixel, Custom Audiences for targeted advertising
Microsoft Corporation: Bing Ads tracking and conversion measurement
5.3 Legal Requirements
Government authorities when required by Singapore law
Law enforcement agencies in response to valid legal requests
Legal advisors and auditors for compliance purposes
5.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity, subject to the same privacy protections.
6. Your Privacy Rights
Under GDPR, PDPA, and other applicable privacy laws, you have the following rights:
Right to Access: You can request a copy of the personal data we hold about you, including information about how we use it and who we share it with.
Right to Correction/Rectification: You have the right to request correction of inaccurate or incomplete personal data.
Right to Erasure (Right to be Forgotten): You can request deletion of your personal data when it is no longer necessary for the purposes for which it was collected, or if you withdraw consent.
Right to Data Portability: You can request to receive your personal data in a structured, commonly used, machine-readable format and transmit it to another controller.
Right to Object: You can object to processing of your personal data for direct marketing purposes or processing based on legitimate interests.
Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.
Right to Restrict Processing: You can request restriction of processing in certain circumstances, such as when you contest the accuracy of the data.
Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights.
Right to Lodge a Complaint: You have the right to lodge a complaint with the Personal Data Protection Commission (PDPC) in Singapore or your local supervisory authority.
How to Exercise Your Rights: To exercise any of these rights, please contact us using the information provided in Section 13. We will respond to your request within 30 days as required by applicable law.
Google's Use: Google may use this data to improve its own services and provide aggregated insights.
Privacy Controls: Visit Google Privacy Policy and Google Ads Settings to manage your preferences.
7.2 Meta/Facebook (Facebook Pixel and Custom Audiences)
Data Shared: Page view events, button clicks, form submissions, device information, Facebook user IDs (for logged-in users).
Purpose: Measuring ad effectiveness, creating lookalike audiences, delivering targeted advertisements.
Custom Audiences: We may upload hashed email addresses to create Custom Audiences for targeted advertising.
Privacy Controls: Manage your Facebook ad preferences in your Facebook account settings.
7.3 Microsoft/Bing (Bing Ads)
Data Shared: Conversion events, search query data, user behavior on our website.
Purpose: Measuring search advertising effectiveness and optimizing campaigns.
Privacy Controls: Visit Microsoft Privacy Dashboard to manage your advertising preferences.
Important: These platforms may combine data we share with other data they have collected about you from other sources. Each platform processes data according to its own privacy policy.
8. Global Privacy Control (GPC) Support
We respect the Global Privacy Control (GPC) signal as a universal opt-out mechanism for online tracking and data sharing.
What is GPC?
Global Privacy Control is a browser setting that allows you to automatically signal your privacy preferences to websites you visit, indicating that you do not want your personal data sold or shared for targeted advertising.
Our GPC Commitment
We recognize and honor GPC signals from your browser
When we detect a GPC signal, we will not share your data with third-party advertising platforms
We will disable non-essential tracking cookies for users with GPC enabled
Essential
We Value Your Privacy
We use cookies to improve your browsing experience and provide personalized content. You can choose which types of cookies to accept.
Essential Cookies (Required): Always active. These cookies are necessary for the website to function properly.
Analytics Cookies (Optional): Help us understand how visitors use our website through Google Analytics.
Marketing Cookies (Optional): Used for personalized advertising through Google Ads and Facebook Pixel.